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Let the results
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Simply, Automated, Flexibility

Our automated Data Feed system provides real-time and batch cleansing of email addresses weather at the point of collection or in bulk as a pre-send validation service.

Point of Collection

Point of Collection

Remove harmful email addresses before you mail! Our simple to use yet flexible API provides secure, real-time and batch cleansing of email addresses. The platform is accessible via an API/web service as well as offered as an automated FTP service.

Pre Send Validation

Pre Send Validation

Remove harmful email addresses before you mail! Whether you have a single list to validate, or many, we provide several secure and easy-to-use list upload options.

The platform is accessible via an API/web service as well as offered as an automated FTP service as described below:

HTTP Feed API with Post Back Response - Accessible via a RESTful web service for 24/7/365 near real-time data cleansing. This popular option allows for the flexibility to post the cleansing response results to one or many other sites to allow for automated, middle tier cleansing from your POS or feed directly from your website. For additional detail, see HTTP-In-Line Feed Setup.

HTTP Feed API with In-Line Response – This high speed processing option is designed for continuous, REAL-time, data cleansing with results provided within the initial posting transaction response. API resources are identified by URLs and interacted with using the standard HTTP methods. For additional information, see HTTP-PostBack Feed Setup.

FTP Feed Service - Designed for automated, batched submissions of larger volume data sets. This service is designed for those clients who receive data on a regularly scheduled basis (such as hourly, daily or weekly) which allows 24/7 access to Impressionwise cleaning services without the wait time of traditional processing in a secure manner. This service comes in two submission variations; first is the traditional sending of the data to Impressionwise servers for processing, the second option allows for the data to be housed on the client’s FTP server with Impressionwise automatically downloading and processing. For additional detail, refer to FTP Feed Setup.

A simple set up of data source location(s) and format allows you to post multiple files in multiple formats at your convenience for an automated cleaning.

Trusted Communications

Protecting your data is an absolute priority for us having very strict internal controls on how data is handled upon entry into our network as well as on the servers the data is hosted on.

  • Only you have exclusive access to your data.
  • Any data cleaned through the ‘bulk upload’ option is deleted after 15 days or immediately upon your election or request.
  • Any data being cleaned using the API for email address validation is never permanently stored on our servers.
  • In addition to that, in the live environment, you have the option to log in through a secure and encrypted screen that prevents your login credentials from being potentially exposed through the login process.

In addition, we follow the privacy principles and comply with the U.S.-EU & U.S.-Swiss Safe Harbor Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. Impressionwise has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Impressionwise’s certification, please visit http://www.export.gov/safeharbor/

Auto-ReCleaning environment

Clean data does have a shelf life and does not remain problem free forever.

Unfortunately due to the dynamic nature and usage of mole by many anti-spam organizations, data doesn’t stay clean forever! Traps, moles and third party oversight seeds are not static. In addition, it is possible for a perfectly safe recipient one day can be turned into a mole the next day and vice versa. This happens every hour of every day and for a multitude of reasons.

To combat this ever changing environment, Impressionwise invented an Auto-ReCleaning system designed specifically to constantly scan existing client data while providing you with the same industry-leading, daily, reporting and results daily.

How does it work? Once a file has been scanned by Impressionwise, it gets sent to the new auto re-cleaning environment for scheduled re-cleans. Once daily, the data gets re-cleaned using the latest scans and rule-sets for each client and the new results get sent to your FTP. The client will then be notified via email that a new set of results has been sent to their FTP for removal.

For real-time updates, Impressionwise offers this service via HTTP posts. This allows the client to be up to date and safe each week without having to the be burdened with having to pull down and send files manually to us each month to re-clean.

Interersted? If ensuring maximum protection to your eReputation while maintaining an enhanced deliverability of your list, please let your Impressionwise representative know right away.


If you're an email marketing service provider, you need to read the following information carefully

See how Impressionwise could make the difference between your clients sending success or the demise of your network online reputation.

Network eReputation eSentinel

Are your IPs getting blocked?

As an email marketing service provider, your number one responsibility is to get your customers' emails delivered to inbox.

Yes, in an ideal world, all your customers will be 100% clean, bring clean lists, run clean campaigns, stick to the rules and everyone will live happily ever after...but this ain't an ideal world and you know it.

Don't let the poor list quality of your customers kill the reputation of your IPs.

Remember, it only takes one bad sender to kill your delivery network launching a cat and mouse chase with ISPs to get your emails delivered.

Solution: Create the ideal online reputation and sending environment.

Use our simple but powerful API to clean your customers' lists before you let them send a campaign.

Impressionwise is proud to announce Network eReputation Sentinel, this service is designed to aid in maintaining and enhancing your network’s online sending reputation. This service assists in creating an ideal sending environment resulting in a superior online sending reputation and optimal deliverability of your communications with the ability to monitor thousands of IP’s in real-time, automatically.

This automated network blacklist monitoring service automatically sends email-based notifications of unanticipated, third-party RBL (IP) or URI (domain) black listings by providing you with powerful insight on the reputation of your IP’s so you can prevent problems before they happen. Alerts are sent based off pre-determined threat categories. A list of actively monitored blacklist sand associated threat categories this service monitors can be found by clicking here.

This service provides the best possible visibility into what your network health is and what reputation metrics can be monitored for continued delivery improvement by helping you identify if their IP’s are blacklisted, which blacklists, and how to begin the removal process.

Questions? Please feel free to contact us with any questions you may have regarding our services. If you would like to move forward with our complimentary test scan, simply click on Getting Started to find data transfer and formatting instructions.

The recognized authority in data hygiene.