Impressionwise Email Verification and Spam Trap Removal

Data Assurance Program

Clean data does not stay problem free forever

Unfortunately, due to the dynamic nature and usage of many anti-spam organizations, data doesn’t stay clean forever! Traps, moles, parked resources and third-party oversight seeds are not static. In addition, it is possible for an email to be perfectly good to send to one day and to become a threat the next. This scenario plays out every hour of every day due to a multitude of reasons.

Achieving optimal deliverability rates and positive sender reputation has become a priority for marketers as deliverability issues can cause significant revenue loss. One of the most effective ways to ensure optimal deliverability rates is maintaining clean email list hygiene which reduces the likelihood of blacklistings and other major ISP deliverability blocks.

Protect your sender reputation

To combat this ever-changing environment, Impressionwise offers our Data Assurance Program designed to guard against a wide range of email-based threats while protecting your online reputation on a daily basis with industry-leading, daily reporting and results.

Pristine and Recycled Spam Traps Non-Human Invalid Traffic (Proxies/ Bots)
Dedicated Honeypots and Contributing Moles Dormant Accounts
Third-Party Oversight Seeds Habitual Protestors
Email Blackhole & Threat Keys Group or Role Accounts
Typo and Fake Emails Disposable Email Accounts

How it works

Once enrolled into this program, any file scanned by Impressionwise is automatically sent to and incorporated within the new auto re-cleaning environment for scheduled re-cleans. Once daily, the data gets exported using the latest scans and rule-sets for each client with new results being sent to your FTP account. An automated email notification will be sent daily notifying the account holder of the availability of results.

Daily, actionable insight

Impressed with our industry-leading Daily Changes Snapshot providing the most comprehensive view and insight into your data? Now receive it daily, informing of daily changes occurring within your list.


Traditionally, until an email marketer deploys an email marketing campaign, they generally have no awareness of the toxicity of the data in their list.

Solution: Our industry-leading, line item reporting covering all forms of email reputation and deliverability threats, so you can send in confidence.


Historically, compliance has been self-directed and elective. Most email marketers' lack of sending reputation awareness represents an existential threat to you as an ESP.

Solution: Impressionwise educates our clients that list cleansing is not a one-time event and promotes pro-active hygiene compliance thru regular cleansing intervals or using our Data Assurance Program.


Let our expert data intelligence identify and resolve your threat and deliverability issues with our detailed diagnostics.

Solution: Our industry-leading List Profile Report provides the most comprehensive view and insight into your data thru detailed diagnostic codes to aid in the identification of specific deliverability threats.

Stop wondering and start knowing if your emails are good to send and sign up!

Achieving consistent database growth is one of the most important goals for many marketers. This often involves risky third-party email lists that result in serious deliverability issues and hinder sender reputation. Our Data Assurance Program can minimize those risks by verifying third-party data is good to send to. That’s why daily data hygiene is an essential component of any marketing program

Interested? If ensuring maximum protection to your sending reputation while maintaining an enhanced deliverability of your list is important to you, please let your Impressionwise representative know right away so we can provide additional enrollment details.

The recognized authority in email verification
and list cleaning services

Impressionwise makes it easy for potential clients to evaluate our list cleaning services by offering a complimentary scan and report for a sample set of your data to illustrate the benefits of our services.

Try it Now

Experience the difference for yourself. Try our free list analysis!
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